Special Events & Activations

From high-profile events and national brand activations to original entertainment concepts, our work is built around creating experiences that connect brands with people. JDC brings together strategy, public relations, media, influencer engagement, content and event execution to develop campaigns designed to be seen, experienced and talked about.

Diageo World Class South Africa | 2016

Diageo World Class

Raising the profile of world-class bartending talent.

Jarred Doyle Consulting was appointed to lead the public relations and eventing for Diageo’s World Class Bartender Competition in South Africa in 2016.

JDC developed and delivered a strategic communications and experiential programme designed to elevate the profile of the competition, position Diageo’s premium spirits portfolio within the luxury and hospitality space, and celebrate South Africa’s bartending talent.

From media engagement and influencer relations to event production and on-the-ground activation, the campaign brought together communications and experience to create high-impact moments around one of the industry’s most recognised global bartending platforms.

The result was a cohesive PR and eventing campaign that generated awareness, engagement and strong premium brand visibility around the South African competition.

Public Relations Media Relations Influencer Engagement Event Production Brand Activation

Samsung

Samsung Hangouts

Taking the Samsung experience on the road.

Samsung Hangouts was created as a dynamic mobile activation that travelled across South Africa in a specially designed Samsung bus, bringing the brand’s latest mobile products and innovations directly to consumers.

The experience gave audiences the opportunity to discover, interact with and experience Samsung’s mobile offering in an engaging, hands-on environment.

More than a traditional product showcase, Samsung Hangouts created memorable brand moments designed to encourage participation, conversation and discovery.

Its distinctive mobile format also provided a strong platform for social media content and PR opportunities, extending the activation’s reach beyond each physical location.

By taking the Samsung experience on the road, Hangouts connected the brand with audiences across South Africa in a fresh, accessible and highly interactive way.

Experiential Marketing Brand Activation Consumer Engagement Content Public Relations

Avanti Communications

Hashtags Africa

Turning corporate social investment into entertainment.

UK-based satellite communications company Avanti Communications needed an innovative way to showcase its social impact and investment across Africa, one that could move beyond traditional corporate communications and connect with a much broader audience.

The solution was Hashtags Africa, an original television concept that transformed brand activation into entertainment.

Developed as an energetic, family-friendly panel and lifestyle show, Hashtags explored the conversations, people and issues shaping contemporary South Africa. Hosted by a diverse presenting team including Sophie Lichaba and Jarred Doyle, the programme combined topical discussions with inspiring human-interest stories, celebrity interviews, entertainment and emerging African talent.

At the heart of the partnership was Avanti Communications’ work across Africa. Rather than simply talking about corporate social investment, Hashtags provided a platform to tell the stories of the communities, entrepreneurs, students and individuals behind that investment.

The programme launched on eExtra in March 2019 and went on to run for two seasons, creating a sustained broadcast platform rather than a once-off campaign.

Its reach extended beyond South Africa, with the content subsequently distributed to international content platforms in Europe, helping take African stories to audiences beyond the continent.

Hashtags demonstrated how an activation can become much more than an event or campaign. It can become entertainment, intellectual property and a media platform in its own right.

Branded Entertainment Concept Development Television Production Public Relations Content Strategy Brand Integration